Decoding the Dilemma: Tablet POS Systems vs. Traditional POS Systems

Decoding the Dilemma: Tablet POS Systems vs. Traditional POS Systems

Within the intricate landscape of Point of Sale (POS) systems, businesses are confronted with a pivotal decision – choosing between the versatility of Tablet POS and the established functionality of Traditional POS. This decision is pivotal, as it involves navigating through a myriad of advantages and drawbacks unique to each system. In this comprehensive exploration, we will meticulously delve into every facet of Tablet and Traditional POS systems, encompassing functionality, cost considerations, security measures, integration capabilities, and more.

From a financial standpoint, touch-screen tablet POS systems offer cost-effective alternatives to traditional counterparts. Their compact size simplifies setup and maintenance, with fewer moving parts, making Tablet POS a choice for many small businesses.

However, it’s crucial to recognize that while tablets provide initial cost savings, they may lack features compared to pricier traditional systems. For businesses with extended hours, the durability and scalability of a traditional system make it a logical choice, supporting advanced features in the long run.

All-in-one POS systems introduce additional devices like barcode scanners, credit card readers, and receipt printers. Terminal POS systems include On-premise and Cloud-based options. On-premise relies on a local server, while Cloud-based systems access software via the internet, stored remotely. Cloud-based systems provide advantages over On-premise counterparts.

For startups or businesses with financial constraints, a tablet-based POS system offers an affordable and convenient solution. In contrast, established businesses aiming for growth should consider a Traditional POS System for Retailers.

The decision between tablet and traditional POS systems involves weighing pros and cons for a well-informed choice without the need for metaphors.

1. Functionality and Features:

   Tablet POS

     Tablet POS systems stand out with their sleek design and user-friendly interfaces, providing a sophisticated touch to transactions. Embraced for their portability, they find their niche in dynamic industries like retail and restaurants. It’s crucial to acknowledge that they might lack some advanced features present in Traditional POS systems, tailored more for streamlined transactions.

   Traditional POS

     Traditional POS systems, while lacking the flexibility of mobility, unfold a rich tapestry of functionality. Integrated hardware catapults them beyond mere transaction processors, extending their reach to encompass inventory management and analytics. The allure lies not only in their elegant design but also in the seamless user experience they offer.

2. Cost Considerations:

   Tablet POS

     Affordability becomes the defining trait of Tablet POS, making them the preferred choice for small businesses grappling with budget constraints. The initial investment is modest, predominantly involving the acquisition of a tablet and the subscription to POS software.

   Traditional POS

     Traditional POS systems, despite a comparatively higher initial cost, manifest as enduring investments. The comprehensive package includes integrated hardware, mitigating the need for subsequent purchases. This feature proves advantageous for well-established businesses with an eye on scalability.

3. Security and Durability:

   Tablet POS

     Security concerns loom over Tablet POS systems due to their susceptibility to theft, given their portable nature. The fragility factor necessitates the adoption of protective accessories, and stringent security measures are paramount, especially in bustling environments.

   Traditional POS

     Traditional POS systems offer a robust shield against theft, courtesy of fixed setups and dual display screens. This not only acts as a deterrent but also contributes to their durability, making them apt for high transaction volumes.

4. Integration and Support:

   Tablet POS

     Integrating peripheral devices with Tablet POS can pose challenges. Support is often confined to POS software, requiring additional assistance from tablet manufacturers for hardware-related issues.

   Traditional POS

     Traditional POS systems seamlessly integrate with their integrated hardware. The encompassing customer support covers the entire package, streamlining troubleshooting processes and ensuring a comprehensive warranty.


Having thoroughly explored the advantages and drawbacks of both POS types, it is apparent that the Traditional POS system stands out with significantly fewer limitations compared to the tablet POS system. Its robust and expansive nature renders it sustainable and future-ready, allowing for hardware and software upgrades over time.

In contrast, a tablet POS presents challenges in finding compatible peripheral devices, such as card readers and receipt printers. However, reconsidering this hurdle is possible by approaching a vendor offering an integrated solution with tablets, POS software, and necessary devices. Priority is a company poised to support your journey in obtaining a complete Tablet POS solution, offering hardware-level support if needed.

Tablets, inherently limited in expansion, have a maximum usable lifespan of 3 to 4 years. As a strategic business practice, considering a fresh tablet POS from the same vendor after this period ensures access to the latest technology and style. This migration is anticipated to be smooth, and by aligning the product with its purpose, businesses can avoid potential challenges.

Choosing between a Tablet POS system and a Traditional POS system may hinge on individual preferences. However, the primary goal of this blog is to provide a clear and concise overview, facilitating an informed decision-making process for businesses.

In the labyrinth of POS systems, the decision between Tablet POS and Traditional POS demands meticulous consideration of business requisites, predilections, and long-term objectives. While Tablet POS systems excel in affordability and mobility, Traditional POS systems emerge as stalwarts, providing a robust and comprehensive solution for businesses aspiring to scale and wield extensive functionality. Aligning this choice with the distinct purpose of the business ensures a judicious decision that augurs success on multiple fronts.

January 19, 2024

About Adam Garrett

He has spent almost 20 years building successful merchant acquiring programs and is a proven sales leader who brings his expertise in team management, business development, and strategic planning to Viking Payments. He received his MBA from the University of Texas at Dallas, and his BS at Missouri State University.

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Elevate Restaurant Efficiency: Revolutionize Back-of-House Workflow with POS

Elevate Restaurant Efficiency: Revolutionize Back-of-House Workflow with POS

While restaurant managers often prioritize streamlining front-of-house operations, the back-of-house (BOH) is equally, if not more, critical for overall success. Shifting focus to BOH management can yield significant returns, enhancing efficiency and customer satisfaction. This article explores how implementing a robust Point of Service (POS) system can revolutionize back-of-house workflow, leading to seamless collaboration and improved results.

Enhancing Front and Back House Cooperation

Efficient cooperation between front and back house teams is vital for a smooth restaurant operation. A high-quality POS system goes beyond front-of-house duties, offering end-to-end management capabilities. It streamlines inventory, tracks orders, manages schedules, and simplifies accounting tasks, fostering better collaboration between the two departments. The result is faster order delivery and informed decision-making, ultimately boosting overall restaurant productivity.

Bump Screens: Time-Saving Management

A restaurant POS system equipped with bump screens significantly saves time and enhances management. These screens centralize operations, eliminating the need for pens and paper to track orders. The streamlined process accelerates order placement, aiding in swift and accurate food preparation. Integrated with data tracking and analysis, POS systems help monitor order delivery times and optimize kitchen processes, contributing to overall restaurant success.

Group Orders: Streamlining Complexities

Group orders pose a challenge for many restaurants, causing delays and confusion in the back house. A POS system addresses this by allowing front-of-house teams to aggregate table orders and send them as a single order to the kitchen. This systematic approach ensures organized preparation and efficient delivery, simplifying the process and enhancing customer experience.

Waste Management through POS

Efficient waste management is crucial in a busy kitchen. POS software aids in data analysis and inventory management, preventing overstocking and reducing waste. By tracking stock usage and providing timely updates, POS systems optimize inventory levels, minimizing the likelihood of food going to waste. This not only saves time and money but also contributes to a more sustainable and stable operation.

Embrace Sophisticated Tech for Inventory Management

Traditional methods of inventory management involving clipboards and manual tracking are outdated. The latest POS technology offers end-to-end solutions, allowing restaurant owners to manage inventory seamlessly from smartphones, tablets, or computers. Real-time updates prevent stockouts, while features like cost tracking and waste monitoring enhance decision-making, leading to improved profitability. The cloud-based nature of POS technology enables remote access to inventory management, adding flexibility to the process.


In conclusion, a well-implemented POS system is not only a front-house tool but a powerful asset for optimizing back-of-house activities. Whether managing group orders, minimizing waste, or embracing sophisticated tech for inventory control, the right POS system can revolutionize restaurant operations. Conducting thorough research to find a POS system tailored to specific needs is crucial for staying competitive and elevating restaurant efficiency. Explore how Viking’s feature-rich POS system can streamline your restaurant operations and set you apart in the competitive landscape.

December 13, 2023

About Adam Garrett

He has spent almost 20 years building successful merchant acquiring programs and is a proven sales leader who brings his expertise in team management, business development, and strategic planning to Viking Payments. He received his MBA from the University of Texas at Dallas, and his BS at Missouri State University.

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The Significance of PCI Compliance

The Significance of PCI Compliance

Ensuring Security for Your
Business and Customers

In the dynamic landscape of today’s digital era, the importance of PCI compliance cannot be overstated. As the world of payment processing undergoes continuous transformation, the safeguarding of sensitive payment card data is of utmost importance. The Payment Card Industry Data Security Standard (PCI DSS) serves as a vital framework for protecting this data, and its value goes beyond being a mere regulatory obligation. In this comprehensive guide, we delve into the multifaceted reasons why PCI compliance should be a top priority for your business and how it benefits both you and your valued customers.

1. Fortifying Data Security: Safeguarding Your Digital Assets

In the face of relentless cyber threats, protecting your digital assets is no longer a choice – it’s a business necessity. The PCI DSS encompasses rigorous technical requirements that cover every aspect of payment card data processing, handling, storage, and transmission. By adhering to these standards, your business establishes a robust defense against cybercriminals and data breaches. This proactive approach shields your organization from potential security breaches, mitigating the financial and reputational fallout that can adversely affect both your employees and customers.

2. Cultivating Unwavering Customer Confidence

Earning and maintaining customer trust is the foundation of any successful business endeavor. A single data breach can shatter the trust you’ve painstakingly built over years. Research reveals that the aftermath of a data breach goes beyond immediate losses – a significant majority of US adults indicate they would not return to a business post-breach. Demonstrating PCI compliance is not a mere checkbox exercise; it sends a powerful message to your customers. It underscores your unwavering commitment to data security, instilling confidence and peace of mind among all stakeholders.

3. Upholding the Responsibility of Protecting Client Data

With the privilege of processing payment card data comes the legal and ethical responsibility of safeguarding it. Failure to uphold this responsibility can lead to severe consequences, including lawsuits and hefty fines – particularly if claims of robust security measures are proven false. PCI compliance offers a tangible way to ensure you are taking every possible step to protect your clients’ sensitive information. By aligning your practices with PCI standards, you demonstrate your dedication to fulfilling your obligations and safeguarding your customers’ financial well-being.

4. Establishing a Gold Standard for Information Security

For businesses grappling with the complexities of information security, the PCI DSS offers a solid starting point. The 12 comprehensive requirements encapsulated within the standard provide a strong foundation for crafting a holistic and tailored security program. By adapting these requirements to your business’s unique size, industry, and card data handling methods, you lay the groundwork for a robust security posture that aligns with industry best practices.

5. Mitigating Financial and Reputational Risks

The consequences of a data breach extend well beyond immediate financial losses. The ripple effects can be catastrophic, resulting in legal battles, government fines, and a tarnished brand image. Non-compliance with PCI standards significantly elevates these risks. On the other hand, a proactive commitment to PCI compliance empowers your business to mitigate potential breaches, thereby shielding your organization from crippling financial setbacks and safeguarding its hard-earned reputation.

6. Reducing the Enormous Costs of Data Breaches

The financial toll of a data breach can be astronomical, encompassing not only direct expenses but also indirect ones. Costs associated with replacing compromised credit cards, compensating affected customers, conducting thorough investigations, and undergoing mandatory audits can quickly accumulate. The infamous Target breach, which resulted in a staggering $162 million in costs, serves as a stark reminder. Embracing PCI compliance acts as a proactive deterrent against data breaches, thereby minimizing the potential financial impact on your business.

Conclusion: A Strategic Imperative for Modern Businesses

In essence, PCI compliance transcends being a mere regulatory requirement – it emerges as a strategic imperative that safeguards your business, your workforce, your clients, and your brand. By aligning your practices with the robust standards set forth by the PCI DSS, you not only fulfill your legal obligations but also gain a distinct competitive edge. Enhanced security measures and a reputation bolstered by customer trust become invaluable assets in an increasingly competitive market. The time to prioritize PCI compliance is now – take proactive steps to protect what matters most and propel your business toward a future fortified by security, trust, and success.

August 11, 2023

About Tim Romick

He is a seasoned Senior Executive with expertise spanning Payments, Treasury, FinTech, Operations, Risk, Process Improvement, and Product Management. With a rich experience of over two decades, he brings a visionary approach, seamlessly integrating people, payments, and technology to deliver unparalleled service. His unwavering commitment extends to championing compliance and establishing robust risk assessment protocols.

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FedNow: Revolutionizing Payment Processing

FedNow: Revolutionizing
Payment Processing

Nine key ways FedNow will
transform the payments industry

In recent years, the Federal Reserve’s payment landscape has been undergoing a transformation, with the advent of the FedNow Service. This real-time payment system is poised to revolutionize payment processing in the United States and has the potential to bring numerous benefits to the payments industry, including Small and Medium-sized Businesses (SMBs) and small dollar lenders. In this article, we explore what FedNow is, how it works, and how it can transform the payment processing landscape, particularly for small dollar lenders, leading to enhanced efficiency and growth opportunities.

What is FedNow?

FedNow is an initiative launched by the Federal Reserve to offer a real-time payment system that enables instant and secure transactions. Unlike traditional payment methods that can take hours or even days for funds to transfer, FedNow allows for immediate availability of funds, 24/7/365. This service is designed to improve the overall speed, efficiency, and accessibility of payment processing for businesses and individuals.

How FedNow Works

At its core, FedNow operates through the Federal Reserve’s payment infrastructure. Financial institutions participating in the FedNow network can connect to the Federal Reserve and facilitate real-time payments for their customers. When a payment request is initiated, the funds are instantly transferred from the sender’s account to the recipient’s account, making it a seamless and swift process. This near-instantaneous transaction capability is expected to be a game-changer for businesses that rely on fast and efficient payment processing.

Benefits for SMBs and Small Dollar Lenders

1. Real-Time Transactions: The hallmark of FedNow is its real-time transaction capability. The system allows instantaneous fund transfers 24/7/365, eliminating the need for batch processing or delayed settlements. This real-time functionality streamlines the payment process for small dollar lenders, enabling them to disburse loans and collect repayments swiftly, contributing to improved cash flow and operational efficiency.

2. Enhanced Cash Flow Management: For SMBs, especially small dollar lenders, timely cash flow is crucial for smooth operations. FedNow’s real-time payments provide immediate availability of funds, reducing the waiting time for cleared funds and minimizing the reliance on credit lines. Small dollar lenders can use these funds promptly, further enhancing their lending capabilities and responsiveness.

3. Improved Customer Experience: In the competitive world of lending, offering a seamless customer experience is vital. Real-time payments through FedNow enable borrowers to receive funds immediately, enhancing customer satisfaction and loyalty. This can set small dollar lenders apart from traditional lenders who may take longer to process payments.

4. Enhanced Fraud Prevention: FedNow incorporates robust security measures to protect against fraud and unauthorized transactions. The system’s instant verification and authentication mechanisms significantly reduce the window of opportunity for fraudulent activities, safeguarding both lenders and borrowers. This added layer of security instills confidence in borrowers and strengthens trust in the lending process.

5. Expanded Business Hours: Traditional banking hours can often limit the accessibility of payment services, particularly for small dollar lenders operating across different time zones. With FedNow, businesses can process payments around the clock, regardless of holidays or weekends, ensuring continuous service and operational efficiency.

6. Streamlined Settlements: FedNow’s instantaneous settlement system minimizes the time between payment initiation and completion. For small dollar lenders, this translates to quicker loan disbursement, faster repayment collection, and reduced administrative burdens.

7. Facilitating Financial Inclusion: Small dollar lenders often serve communities and individuals with limited access to traditional banking services. FedNow’s real-time payment capabilities can enable these lenders to reach underserved populations more effectively. By providing immediate loan disbursements and facilitating faster repayment options, FedNow promotes financial inclusion and empowers those in need of urgent financial assistance.

8. Simplified Payment Tracking: With FedNow, SMBs, including small dollar lenders, can gain better visibility into their payment transactions. The system’s real-time tracking and reporting features provide valuable insights into payment statuses and customer behavior. This data-driven approach enables lenders to make informed decisions, optimize their lending practices, and improve overall customer satisfaction.

9. Cost Savings and Efficiency: Traditional payment processing methods may incur substantial costs due to extended settlement times and intermediary fees. FedNow’s real-time payments offer a cost-effective alternative, reducing transaction expenses for small dollar lenders and other businesses. Moreover, the streamlined processes help eliminate administrative bottlenecks, improving overall operational efficiency.


The introduction of FedNow represents a pivotal moment in the realm of payment processing for SMBs, especially for small dollar lenders. This real-time payment system holds the promise of streamlining operations, enhancing customer experience, and fostering growth opportunities. Small dollar lenders can leverage FedNow’s benefits to improve their cash flow management, reduce risks, and provide more accessible financial services to those in need.

As small dollar lenders embrace FedNow’s capabilities, they can create a lasting impact on their businesses and the communities they serve. By leveraging the power of real-time payments, these lenders can foster growth, build customer loyalty, and navigate the ever-changing financial landscape with confidence. The future of payment processing is here, and it holds tremendous promise for a more inclusive and efficient payments ecosystem.

Contact us today to learn more and get started!

August 1, 2023

About John O’Shea

He is a former founder and owner of Triad Financial Services and has served in similar roles at GMAC/Residential Funding, AllianceOne and ICT Group (now Sykes). He has performed for 28 years as a senior executive in the ARM, Customer Contact and BPO markets. He is a graduate of St. Olaf College.

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The Booming Benefits of Online Ordering for Restaurants

The Booming Benefits of Online Ordering for Restaurants

The world of dining has undergone a significant transformation in recent years, with the advent of technology revolutionizing the way people interact with restaurants. Online ordering, in particular, has emerged as a game-changer for the food industry. With the proliferation of smartphones and the internet, consumers are now seeking convenience and efficiency in every aspect of their lives, including their dining experiences. In this article, we will explore the myriad benefits of online ordering for restaurants and how it has become an indispensable tool for success in the digital age.

  1. Enhanced Customer Convenience

One of the most significant advantages of online ordering for restaurants is the unparalleled level of convenience it offers to customers. The days of waiting in long queues or enduring busy phone lines are a thing of the past. Through a few taps on their smartphones or a few clicks on their computers, customers can effortlessly browse menus, place their orders, and schedule deliveries or pickups at their preferred time. This convenience fosters customer loyalty and encourages repeat business, as patrons are more likely to choose restaurants that make the ordering process effortless and enjoyable.

  1. Increased Order Accuracy

Traditional order-taking methods often led to misunderstandings or miscommunication, which resulted in incorrect orders and dissatisfied customers. Online ordering systems eliminate the risk of such errors by providing customers with clear menus and an interactive platform to specify their preferences accurately. As a result, restaurants experience fewer instances of mistaken orders and enjoy a boost in customer satisfaction.

  1. Streamlined Operations and Efficiency

Online ordering streamlines restaurant operations by efficiently managing incoming orders and automating certain processes. Kitchen staff can receive orders directly from the online platform, minimizing the chances of order mix-ups. Additionally, digital order management allows restaurants to optimize their workflow, reducing the time between order placement and delivery. This increased efficiency translates into higher order volumes, faster service, and improved overall restaurant performance.

  1. Real-Time Menu Management

Introducing new dishes, updating prices, or making changes to the menu is a breeze with online ordering systems. Restaurants can instantly modify their digital menus, ensuring that customers always have access to the latest offerings. This flexibility allows businesses to adapt quickly to seasonal changes, customer preferences, or supply fluctuations without the hassle of reprinting physical menus.

  1. Data-Driven Insights and Marketing Opportunities

Online ordering platforms provide valuable data insights that can help restaurants make informed decisions about their menu, pricing, and marketing strategies. Detailed analytics on customer ordering habits, peak hours, and popular dishes enable restaurants to fine-tune their operations for maximum profitability. Furthermore, restaurants can use the same platforms to launch targeted marketing campaigns, enticing customers with personalized offers, discounts, and loyalty programs.

  1. Expanded Customer Reach

Online ordering transcends geographical barriers, allowing restaurants to reach a broader customer base beyond their immediate physical location. A well-optimized online presence and delivery services can attract customers from different neighborhoods, cities, and even countries. This expanded reach can be a significant revenue booster, particularly for establishments looking to establish their brand or expand their business in new markets.


The benefits of online ordering for restaurants are undeniable. By embracing the digital revolution, restaurants can significantly enhance customer experiences, improve operational efficiency, and open up new revenue streams. In today’s competitive landscape, having a robust online ordering system is no longer a luxury but a necessity for success. As technology continues to evolve, we can expect online ordering to remain a pivotal component of the food industry, continually reshaping the way we dine and interact with our favorite restaurants.

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July 28, 2023

About Adam Garrett

He has spent almost 20 years building successful merchant acquiring programs and is a proven sales leader who brings his expertise in team management, business development, and strategic planning to Viking Payments. He received his MBA from the University of Texas at Dallas, and his BS at Missouri State University.

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10 Compelling Reasons to Embrace a Cloud-Based POS System

10 Compelling Reasons to Embrace a Cloud-Based POS System

In the fast-paced world of modern businesses, staying ahead of the competition requires embracing innovative technologies. One such game-changing solution for retailers and restaurateurs is the Cloud-Based Point of Sale (POS) system. Gone are the days of traditional on-premise POS systems; cloud-based solutions offer a plethora of advantages that can revolutionize how businesses operate. In this article, we will explore ten compelling reasons why making the switch to a cloud-based POS is a smart move for any forward-thinking establishment.

  1. Accessibility Anytime, Anywhere

A major advantage of a cloud-based POS system is its accessibility from any device with an internet connection. Whether you’re at the store, on the go, or managing multiple locations, you can access real-time sales data, inventory levels, and employee performance reports. This versatility empowers business owners to make informed decisions and respond quickly to changing market demands.

  1. Seamless Updates and Maintenance

With cloud-based POS, software updates and maintenance are handled automatically by the service provider. Say goodbye to the hassle of manual installations and downtime due to updates. These seamless updates ensure that your POS system is always up-to-date with the latest features, security patches, and enhancements, providing a reliable and efficient system.

  1. Enhanced Data Security

Security is paramount when dealing with sensitive customer and business data. Cloud-based POS systems offer robust data security measures, including encryption, firewalls, and regular backups. Leading cloud providers implement security protocols that far exceed what many small businesses can achieve on their own, ensuring your data is protected from potential breaches and losses.

  1. Scalability to Grow with Your Business

A cloud-based POS system is highly scalable, making it ideal for businesses of all sizes. Whether you’re a startup or an established enterprise, the cloud effortlessly adjusts to your needs. You can easily add new registers, outlets, or services without the need for expensive hardware upgrades, accommodating your business’s growth with flexibility and cost-effectiveness.

  1. Streamlined Inventory Management

Say goodbye to manual inventory counts and endless paperwork. A cloud-based POS system integrates seamlessly with your inventory management, providing real-time updates on stock levels, popular items, and reorder points. This visibility allows you to optimize inventory, reduce stockouts, and make data-driven purchasing decisions.

  1. Simplified Employee Management

Managing a workforce becomes more efficient with cloud-based POS. Employee profiles, schedules, and performance can be easily accessed and managed from the cloud, saving time and minimizing administrative overhead. Additionally, cloud-based systems often offer employee training modules to enhance staff productivity and customer service.

  1. Comprehensive Sales Reporting and Analytics

A cloud-based POS system provides in-depth sales reporting and analytics at your fingertips. Customizable dashboards present key performance indicators, sales trends, and customer behavior insights, empowering you to identify areas of growth and optimize business strategies for increased profitability.

  1. Enhanced Customer Engagement

Cloud-based POS systems enable businesses to implement customer loyalty programs, personalized offers, and targeted marketing campaigns. Collecting customer data through the cloud allows you to better understand your audience, build lasting relationships, and offer tailored experiences that foster brand loyalty.

  1. Cost-Effective Solution

Traditional POS systems often require significant upfront investments in hardware and software licenses. Cloud-based POS eliminates these high initial costs, opting for a more budget-friendly monthly subscription model. The savings on hardware, maintenance, and updates can be redirected into improving other aspects of your business.

  1. Disaster Recovery and Business Continuity

Unexpected events such as hardware failures, power outages, or natural disasters can disrupt business operations. Cloud-based POS offers automatic data backups and robust disaster recovery measures, ensuring your business can quickly resume operations with minimal downtime and data loss.


The advantages of transitioning to a cloud-based POS system are clear and compelling. By embracing this technology, businesses can access real-time data, enhance security, streamline operations, and stay agile in a dynamic market. The scalability, cost-effectiveness, and simplified maintenance of cloud-based POS make it an essential tool for any business striving to improve efficiency, customer satisfaction, and overall profitability. Embrace the future of retail and hospitality with a cloud-based POS system today!

To access the best-in-class cloud-based POS system, consider checking out Viking’s MXM POS Suite. For further information on our software, contact us today!

July 6, 2023

About Adam Garrett

He has spent almost 20 years building successful merchant acquiring programs and is a proven sales leader who brings his expertise in team management, business development, and strategic planning to Viking Payments. He received his MBA from the University of Texas at Dallas, and his BS at Missouri State University.

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Leveraging Customer Information for an Effective Marketing Strategy

Leveraging Customer Information for an Effective Marketing Strategy

In today’s data-driven world, businesses have access to a wealth of customer information that can revolutionize their marketing strategies. By harnessing this valuable data, companies can gain deep insights into customer behavior, preferences, and needs, enabling them to create targeted and successful marketing campaigns. In this article, we will explore the power of customer information and how businesses can utilize it to craft impactful marketing strategies that resonate with their audience and drive sustainable growth.

  1. Data Collection and Analysis

The foundation of an effective marketing strategy lies in comprehensive data collection and analysis. Businesses can gather customer information through various channels, including website analytics, social media interactions, email subscriptions, and loyalty programs. By analyzing this data, companies can identify patterns, preferences, and pain points, providing a solid foundation for devising personalized marketing campaigns.

  1. Segmenting Customer Profiles

Customer information allows businesses to segment their customer base into distinct groups based on demographics, behavior, and purchasing habits. By categorizing customers into segments, companies can create targeted marketing messages tailored to the specific needs and interests of each group. This approach enhances the relevance of marketing efforts, leading to higher engagement and conversion rates.

  1. Personalized Marketing Campaigns

Customers today expect personalized experiences from businesses. Armed with customer information, companies can deliver highly personalized marketing campaigns that resonate with individuals on a deeper level. Personalization can encompass personalized product recommendations, relevant content, and customized offers, fostering stronger connections and loyalty among customers.

  1. Predictive Analytics

Using customer information, businesses can leverage predictive analytics to forecast customer behavior and trends. By analyzing historical data, businesses can identify potential future opportunities and challenges, allowing them to proactively adjust their marketing strategies. Predictive analytics can help optimize inventory management, pricing, and marketing efforts for maximum impact.

  1. Tailoring Content and Messaging

Understanding customer preferences and pain points allows businesses to craft content and messaging that speaks directly to their audience’s needs. By addressing customers’ specific challenges and offering solutions, businesses can position themselves as trusted advisors, building credibility and loyalty.

  1. Improving Customer Retention

Customer information plays a crucial role in improving customer retention. By identifying and addressing customer pain points or unmet needs, businesses can create retention-focused marketing campaigns. Loyalty programs, personalized offers, and post-purchase follow-ups are all effective strategies that can help foster long-term customer relationships.

  1. A/B Testing and Optimization

Customer information enables businesses to conduct A/B testing and optimize marketing campaigns for better results. By testing different variations of marketing content, businesses can identify the most effective messaging, visuals, and calls-to-action to improve engagement and conversion rates.

  1. Customer Feedback and Surveys

Customer information can be used to gather feedback through surveys and feedback forms. This feedback is invaluable for understanding customer satisfaction, pain points, and areas for improvement. Acting upon customer feedback demonstrates a commitment to meeting customer needs, enhancing brand trust, and loyalty.


Customer information is a goldmine of insights that businesses can leverage to create successful marketing strategies. By adopting data-driven approaches, businesses can understand their customers on a deeper level, segment their audience, and deliver personalized and targeted marketing campaigns. The power of customer information extends beyond just marketing – it influences product development, customer service, and overall business growth. Embracing customer data as a strategic asset will set businesses on the path to sustainable success in the competitive market, fostering strong customer relationships and driving meaningful results.

March 12, 2023

About Adam Garrett

He has spent almost 20 years building successful merchant acquiring programs and is a proven sales leader who brings his expertise in team management, business development, and strategic planning to Viking Payments. He received his MBA from the University of Texas at Dallas, and his BS at Missouri State University.

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Demystifying Payment Processing: A Comprehensive Guide

Demystifying Payment Processing

A Comprehensive Guide

In today’s digital world, the process of making payments has evolved significantly. Payment processing is a complex yet essential aspect of modern commerce, enabling seamless transactions between buyers and sellers. Whether you’re buying groceries, booking a flight, or shopping online, understanding how payment processing works is crucial. In this article, we will demystify the intricacies of payment processing, shedding light on the various steps involved in facilitating secure and efficient transactions.

Step 1: Initiating the Transaction

The payment process begins when a customer initiates a purchase by providing their payment information, such as credit card details, debit card numbers, or other digital payment methods. This data is encrypted to protect it from unauthorized access during transmission.

Step 2: Authorization Request

Once the payment information is entered, the merchant or seller sends an authorization request to the payment gateway. The payment gateway acts as an intermediary between the merchant’s point of sale system and the payment processor. It securely transmits the customer’s payment data to the payment processor for further authentication.

Step 3: Authentication and Verification

The payment processor receives the authorization request and forwards it to the customer’s bank (issuing bank) for authentication. The issuing bank verifies the customer’s account details, checks for sufficient funds, and assesses the risk associated with the transaction. If the transaction is approved, the issuing bank sends an authorization code back to the payment processor via the payment gateway.

Step 4: Transaction Settlement

With the authorization code in hand, the payment processor notifies the merchant’s point of sale system about the successful transaction. At this stage, the payment is not yet transferred to the merchant’s bank account.

Step 5: Clearing and Settlement

Once a day, the payment processor batches together all authorized transactions and sends them to the acquiring bank (merchant’s bank) for clearing and settlement. During clearing, the funds are transferred from the customer’s bank to the acquiring bank. The settlement process involves the actual transfer of funds from the acquiring bank to the merchant’s bank account.

Step 6: Payment Reconciliation

After the settlement is complete, the acquiring bank sends the payment data to the payment processor for reconciliation. The processor ensures that all transactions are accurately accounted for and calculates the fees to be deducted for their services.

Step 7: Merchant Receives Funds

Finally, the merchant’s bank account is credited with the settled funds, completing the payment processing cycle. The merchant can then access the funds and utilize them for business purposes.

Security Measures in Payment Processing

Throughout the payment processing journey, various security measures are employed to safeguard sensitive customer information and prevent fraudulent activities. Encryption, tokenization, and secure socket layer (SSL) protocols are utilized during data transmission to protect against unauthorized access. Additionally, the Payment Card Industry Data Security Standard (PCI DSS) sets rigorous guidelines for handling payment information, ensuring the highest level of security compliance.


Payment processing is a sophisticated ecosystem that allows businesses to accept payments seamlessly and customers to shop conveniently. From the moment a customer initiates a transaction to the settlement of funds into the merchant’s account, multiple parties collaborate to make the process smooth, secure, and efficient. Understanding how payment processing works is essential for both businesses and consumers, as it fosters trust and transparency in the digital marketplace. As technology continues to advance, payment processing will undoubtedly evolve, enabling even more seamless and secure transactions in the future.

March 23, 2023

About Adam Garrett

He has spent almost 20 years building successful merchant acquiring programs and is a proven sales leader who brings his expertise in team management, business development, and strategic planning to Viking Payments. He received his MBA from the University of Texas at Dallas, and his BS at Missouri State University.

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The Advantages of Gift Cards for Businesses: Boosting Sales and Reducing Fraud

The Advantages of Gift
Cards for Businesses

Boosting Sales and Reducing Fraud

Gift cards have become a ubiquitous feature in the modern retail landscape, transforming the way businesses engage with their customers. Offering gift cards presents a myriad of benefits that extend beyond just being a convenient gifting option. From boosting sales to reducing fraud, businesses are finding gift cards to be a valuable tool for enhancing customer loyalty and increasing revenue. In this article, we will explore the advantages of gift cards for businesses and how they can play a pivotal role in driving success in today’s competitive market.

  1. Increased Sales and Revenue

One of the most significant benefits of offering gift cards is their potential to drive increased sales and revenue. Gift cards encourage customers to spend more than the card’s initial value, often leading to higher average transaction values. Furthermore, recipients of gift cards may visit the store to redeem their gift, providing an opportunity for businesses to upsell additional products or services, further contributing to revenue growth.

  1. Enhanced Customer Loyalty and Engagement

Gift cards can serve as powerful incentives for customer loyalty and engagement. When customers receive a gift card, they feel valued and appreciated, fostering a positive relationship with the business. Moreover, gift card recipients are likely to return to the store to redeem their gift, which increases foot traffic and the chance of building lasting customer relationships.

  1. Flexible Marketing Tool

Gift cards double as an effective marketing tool, enabling businesses to promote their brand and offerings. Custom-designed gift cards with a company’s logo and branding create brand visibility and act as mini billboards in customers’ wallets. Additionally, seasonal or special occasion-themed gift cards can attract new customers and boost sales during specific periods.

  1. Reduced Fraud Risks

Unlike paper-based gift certificates, gift cards are typically equipped with security features that reduce the risk of fraud. Fraudulent activity associated with gift certificates, such as counterfeit copies or unauthorized use, can be minimized with secure magnetic strips or barcodes on gift cards. This enhanced security protects both businesses and customers from potential losses.

  1. Improved Cash Flow and Customer Prepayments

Gift cards facilitate prepayment for goods or services, which translates to improved cash flow for businesses. When customers purchase gift cards, businesses receive payment upfront even if the card is redeemed at a later date. This infusion of cash can be utilized to invest in operations, inventory, or expansion plans, positively impacting the company’s financial health.

  1. Attract New Customers

Gift cards provide an opportunity for businesses to attract new customers who may not have visited otherwise. When recipients of gift cards redeem their gifts, they might explore the store’s offerings and become loyal patrons. Additionally, when customers purchase gift cards as gifts, they introduce new potential customers to the brand.

  1. Versatile Gifting Option

Gift cards are an ideal gifting option for customers who are unsure about specific gifts or are time-constrained. By offering gift cards, businesses cater to a wide range of customer preferences, ensuring that each recipient can find something they truly desire.


Gift cards offer a plethora of benefits for businesses, transcending their role as simple gifting options. From boosting sales and revenue to reducing fraud risks and fostering customer loyalty, businesses can harness the power of gift cards to drive success in the competitive market. As the retail landscape continues to evolve, gift cards will remain a versatile and valuable tool for businesses, allowing them to engage customers, increase brand visibility, and secure long-term profitability.

February 21, 2023

About Adam Garrett

He has spent almost 20 years building successful merchant acquiring programs and is a proven sales leader who brings his expertise in team management, business development, and strategic planning to Viking Payments. He received his MBA from the University of Texas at Dallas, and his BS at Missouri State University.

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